The Library PR Handbook: High-impact Communications




eBook Title for Download :The Library PR Handbook: High-impact Communications (Format : pdf , Language : English)

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Edited by ALA’s director of the Public Information Office, these 14 chapters provide ideas and inspiration from talented communicators on subjects both traditional (op-eds, reports, public service announcements) and technological (podcasts, gaming, RSS feeds). In addition to familiar topics, such as branding, there are chapters on values-based approaches, building partnerships, and more. Tips, examples, and illustrations help enliven the discussions. Capturing the experience of seasoned PR experts who are familiar with or active in libraries, the book is easy to read and very positive. It will help the reader to take maximum advantage of technology while honing traditional communication skills. The chapters on effective multicultural communications and affordable podcasts in particular should be useful. --Patricia Hogan

Review

Must read for librarians working in multi-type libraries. --Camila Alire, ALA President 2009-10

This just-in-time, user-friendly guide has something to help every librarian, from the newly-minted grad to seasoned veteran, meet today s complex communications challenges. --Rochelle Lefkowitz, founder, Pro Media Communications

Highly recommended reading for anyone charged with the responsibility of summoning up community support and involvement in behalf of a school or community library. --The Midwest Book Review

This just-in-time, user-friendly guide has something to help every librarian, from the newly-minted grad to seasoned veteran, meet today s complex communications challenges. --Rochelle Lefkowitz, founder, Pro Media Communications

Highly recommended reading for anyone charged with the responsibility of summoning up community support and involvement in behalf of a school or community library. --The Midwest Book Review



Author(s) Book :Mark R. Gould
Publish Year :2009 Publisher : Amer Library Assn Editions
You can check by ISBN10/ISBN13 : 0838910025/9780838910023
Pages :125

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